Sweet Treat Product Review: Coconut M&M's

I'm not a big candy guy as you can probably tell from other lukewarm candy reviews I've done here on the RDERF blog.  It's also true that when I do find myself wanting candy M&M's usually falls to the bottom of the list for me.  I usually like something more going on in my candy than just chocolate in a candy shell.  I usually prefer peanuts/peanut butter or caramel to be in the mix somehow.  However, there is one other flavor that will usually always make me go for a quick impulse buy...coconut.

If my friends and family are any indication (small sample I know but I'm not the frickin' Nielsen people over here) coconut is easily one of the most divisive flavors out there.  A lot of people hate it, but I'm in the love it camp.  I enjoy both the texture and flavor in really all of it's forms.  When you add it to something chocolate I can hardly resist.  That was the case with coconut M&M's.  I was expecting to have the usual candy shell surrounding the chocolate center with maybe a little bit of coconut enshrined inside the chocolate similar to the way peanut butter M&M's are constructed.  In this regard I was disappointed.  There is absolutely no visible coconut anywhere in coconut M&M's.  Other than smelling a little bit like that girl in your dorm freshman year that threw up a handle of Malibu there really isn't a discernible difference between these and the regular M&M's we all know and love.  There is however a distinct flavor difference.  I was a little bit skeptical at first since when you first have one the coconut flavor doesn't hit your immediately.  After you have 2 or 3 it comes on a little bit stronger on the back end.  The flavor is similar to maybe what a Samoa Girl Scout cookie might taste like without the caramel.


Taste 6/10 The coconut flavor is there, but it was begging to have a little actual coconut in each individual candy and it's just not there.  I'd probably buy these again, but I don't think they've moved M&M's anywhere near my upper echelon of candy choices.

Value  N/A  Come on they're M&M's.  They cost what M&M's cost.