Eat Random

The idea for this blog is to blog about everything I think about food and food culture. I'll tell you what I like to eat, where I like to eat it and if I thought it was good or if I thought it was crap. My thoughts about food could go anywhere. Hey if you don't like it go blog at

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Thursday, July 21, 2011

Sweet Treat/Product Review: Hershey's Air Delight candy bar

Oh yes the allure of the new product on the grocery store shelves.  Much like a Michael Bay film we are drawn to it despite every ounce of your being telling you how lame it probably is going to be once you try it/see it.  That's a pretty good summation of my experience with the Hershey's Air Delight candy bar.  Ever the ultimate impulse buy in the grocery checkout line I saw the words "new" and "Hershey's" and I was hooked.  Unfortunately the results were pretty much what I expected.

The stated premise of this candy bar is to provide a new light airy texture to the classic Hershey bar.  I maintain the real premise is to sell you more air and less chocolate for the same price, but let's focus on the taste and claims of the manufacturer for the moment.  As far as the taste goes it is probably the least exciting new product I've ever tried out.  It's just a damn Hershey bar that is porous on the inside.  No new flavors.  No different size.  Nothing.  The shape is different and the bar is thicker, but that's just to leave room for the air holes.  The taste is Hershey's milk chocolate.  No different.  If the point of difference is supposed to be the texture I have to say I didn't really get that either.  It's just porous chocolate.  It's not more crunchy or anything else.  Once you take a bite and can no longer see the bar there is absolutely no difference.  In fact if anything I find it less appealing.  The simplicity of a solid chocolate bar is something I enjoy.  Stick with what works.  I see no reason to mess with the classics. 

Normally I would stick the taste and value ratings down here, but I feel with just this simple candy bar those things really don't fit so I'll just say I won't be eating any more aerated chocolate.  It's just a marketing gimmick and not even a terribly good one.  However, I am still on the lookout for the new coconut Twix bar.  That sounds like a new candy bar I could actually get behind.  If you know a place that has some let me know.

1 comment:

Anonymous said...

Wow, I'm so glad to see these! They (general "they," not sure if it was Hershey's) used to make them under a different name in the 70s. I've been craving one for 30 years. The texture IS different, the flavor of the chocolate is pretty much the same. Yeah, it's probably a gimmick to sell less for more, but what isn't these days? I'm gonna eat one or two.