Eat Random

The idea for this blog is to blog about everything I think about food and food culture. I'll tell you what I like to eat, where I like to eat it and if I thought it was good or if I thought it was crap. My thoughts about food could go anywhere. Hey if you don't like it go blog at

Random Dude Eats Random Food Indianapolis restaurants

Wednesday, March 28, 2012

Product Review: Doritos Jacked Smokin Chipotle BBQ

"Really on point with bold flavors, you guys." If the twitter character @dadboner tweeted something about these new Doritos Jacked chips it would probably sound something like the aforementioned quote.  Being that he considers himself a "true bold badboy" like Guy Fieri well and if he were real he'd probably flip his lid over these things.  I on the other hand am slightly more skeptical.

Truthfully, product reviews are some of my favorite blog posts to write for this site.  I'm always thrilled about trying something new, and usually cheap considering they're usually on sale for promotion.  However, more often than not it seems I keep getting let down by products that are more bark than bite.  That is the case with these new Doritos.

Even though the packaging says new and the product has the hilarious and douchtastic label "JACKED" I can't help but feel this new flavor is completely derivative.  I mean com'on man we've been given "chipotle bbq" everything for what seems like a decade.  I mean that is pretty much the only reason Bobby Flay's big ginger head is creepily omnipresent on both Food Network and Cooking Channel.  I can even accept that in some instances I like the flavor, but it just feels a bit tired.  With that being said, I at least found these Doritos somewhat unique in actual flavor if not concept.  While I was expecting a somewhat high level of sweetness despite what "chipotle" should really mean the actual flavor was quite spicy for mainstream big brand chips.  I have a feeling a lot of the people I know that are more sensitive to heat would actually not be able to eat more than a couple.    I actually enjoyed this aspect, but I still don't think it made for an actually enjoyable snack that I would buy again.  That addictive quality that is present in so many other chips just wasn't there. Other than a little bit of heat nothing was brought to the table.  Things could have possibly been different if the heat was kept in tact along with a traditional bbq flavor that is present in other chips like those of the Kettle brand.

Taste 4/10 A resounding meh.  Pretty much like every other Doritos product. I'm subtracting an extra point for the weird thick texture these had. Seemed thicker than other Doritos. Strange.
Value 3/10 I got a medium sized bag for a medium sized price, but I would have rather spent my money on some Kettle chips for sure.


Anonymous said...

The bag did reference that the chips were "thicker" -- so that was apparently on purpose.

Brent said...

You're absolutely right. I guess I should pay more attention to my own pictures :)

ParkviewJosh said...

They are suppose to have a a bigger surface area, and are suppose to be thicker than normal Doritos. Its what makes them 'jacked'.

Anonymous said...

These aren't good at all but the Cheesy Enchilada (Sp?) are fantastic.